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par Richard Van der Blom

How each Format requires a different approach in terms of length, visuals, style, topic and timing. 

My take aways?

1. The length of your copy depends on the format you chose

 ↳ apparently people read or view, read or click

 ↳ Video and Document post do better with less copy at the side

2.  Hooks, Formatting and CTA's make a different

 ↳ Ask questions, invite people to engage

 ↳ Posts that are easy to scan (aka read) perform better

3. Ideally you choose the format depending on your goal

 ↳ Storytelling? Text Only, Text + Image perform best

 ↳ Educational? Video or Document perform best

4. Consistency over frequency

 ↳ Train the algorithm by publish more or less the same number of posts weekly

 ↳ And optimize by engaging strategically

5. Mix your Formats

 ↳ -30% reach of you stick with the same format over and over again

 ↳ Choose 3 or 4 formats you like, and use them wisely

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