Pinterest announces a new ad deal with Google as it approaches 500M MAUs

Pinterest announced a new ad deal with Google as the company aims to ramp up its ad revenue. Google is the social platform’s second third-party ad partner after Amazon signed a multiyear deal with Pinterest last year.

The company talked about the Google partnership during the earnings call for Q4 2023, where it posted results below analyst expectations. Pinterest’s revenue for the period was $981 million with 12% year-on-year growth, while monthly active users jumped to 498 million with 11% year-on-year growth.

Pinterest’s stock dipped nearly 28% because of below-expectation revenue but recovered after CEO Bill Ready announced the Google deal. He said that the company started rolling out the new ad integration a few weeks ago, and it is already seeing positive results.

“This partnership will focus on monetizing seve

Article Techchrunch