TikTok Shares Insights with Monthly Trends Digest

Looking for ways to tap into the latest trends on TikTok?

This will help. TikTok has launched a new monthly “Trends Digest” series, which will provide an overview of the latest trends that are gaining traction in the app, with additional notes on how you can incorporate each into your content approach.

TikTok says that it’s identified its trending list by taking a broader view of what’s gaining traction, as opposed to smaller “moments” and fads.

As explained by TikTok:

“When it comes to defining trends on TikTok, there’s a difference between what’s trending now and being on-trend: we refer to these as ‘Trend Moments’ versus ‘Trend Signals’. Numerous small Trend Moments make up a larger Trend Signal. Focusing on Trend Moments can be a challenge as keeping up with trending content requires a high level of reactivity. On the other hand, Trend Signals represent a more accessible entry point for brands to stay on-trend by building a solid foundation and understanding of trending content.”

SOCIAL MEDIA TODAY